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Opal works in partnership with our customers to deliver innovative packaging solutions and eye-catching displays that you can rely on.

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Opal is one of Australia and New Zealand’s largest recycling, paper and packaging businesses. We deliver tailored paper and cardboard packaging solutions, backed by end-to-end services including creative concepts to recycling solutions.

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Point of sale displays

Enhance your product offerings, availability and
consumer awareness with impactful displays
and point-of-sale solutions. Available across Australia and New Zealand.

Point of sale displays

Product description

Opal’s point of sale displays are engineered to help your products stand out. From eye-catching point-of-sale towers to dump bins and counter display units, each solution is designed to boost brand visibility and drive purchase intent.

Made from fully customisable cardboard, our displays are as functional as they are sustainable—ideal for promotions, product launches and seasonal activations.

  • Customisable to suit brand and store environment
  • Designed for flat-pack or pre-assembled delivery
  • Made from paper-based material including recycled, kraft and imported fibres
  • Engineered for durability and product protection
  • Suitable for a wide range of product types and retail formats
Product range
  • Off-location displays: Freestanding displays to capture impulse sales
  • Counter selling units: Compact and brandable for trade shows or checkouts
  • Dump bins: High-volume loose product displays
  • Point-of-sale towers: Premium displays to enhance visibility and accessibility

Our in-house structural design team ensures each unit is tailored for strength, footprint, and visual impact.

Sustainable packaging

Our products can be designed to help your brand meet Australia’s National Packaging Targets for recycled content and recyclability.

  • We utilise a range of recycled and/or kraft papers tailored to your specifications
  • Papers used in the manufacture of our products undergo a risk assessment as part of our Due Diligence System and Responsible Sourcing of Wood Fibre Policy
  • Recycled and Kraft Papers produced at our Maryvale and Botany Mills are FSC and/or PEFC certified*
  • Learn more about Opal’s Sustainability Strategy here. 

 

*FSC-C127957, PEFC/21-31-08

Delivery options
  • Flat-pack or fully assembled units
  • Custom print and design turnaround in as little as 10 business days (depending on job complexity)
  • National distribution network for fast delivery
  • Optional prototyping and in-store trials available
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Custom retail display solutions: Cardboard point of sale displays designed for impact.

Looking to boost in-store visibility and drive sales? Opal’s cardboard retail display solutions are designed to elevate your brand at the point of purchase. We offer a full range of paper-based display units, including floor-standing displays, POS towers, dump bins, and counter units, customised to your product, retail environment and marketing campaign. All displays are manufactured from cardboard and designed for ease of assembly, strength, and standout shelf presence. Whether you're planning a product launch, seasonal activation or promotional display, Opal delivers scalable, sustainable retail displays that meet your commercial goals.

Anything can come alive with cardboard

Learn how our digital capabilities in print and die-cutting can unlock speed, flexibility and creative possibilities for your brand.

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Other packaging products

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Retail bags

Opal retail bags are made from strong, recyclable paper from our Australian paper mills. Designed for strength and durability, they deliver a reliable, and customisable solution for retail, grocery and food service.

eCommerce packaging

Smart eCommerce solutions tailored for online retail. Our durable mailers, cartons, and protective inserts are designed for efficient fulfilment and secure last-mile delivery—enhancing both customer experience and operational speed.

Premium retail cartons

Opal premium retail cartons combine strength and style to deliver a packaging experience that elevates your brand. Designed for high-end retail, cosmetics, food and gift packaging, these cartons transform products into standout experiences.