Opal. Menu

Innovation and Design

The Opal Innovation and Design team works with our customers to deliver market leading packaging solutions recognised for their innovation and creativity. The I&D team brings together a diverse range of experience across marketing, branding, graphic and industrial design, account management, engineering and multimedia applications.

This enables the identification of packaging opportunities by using consumer trends and insights to generate and implement creative packaging ideas. The team works closely and collaboratively with Opal’s manufacturing divisions to ensure that new packaging solutions are both technically viable and commercially feasible.

Case Study

Sustainable packaging for avocados the key for Simpson Farms

Simpson Farms is one of Australia’s largest fresh avocado suppliers. Founded in 1969 near Bundaberg, QLD, Simpson Farms is an Australian family company that produces a range of Australian grown and manufactured avocado products. Product specialties include premium chunky avocado, guacamole, avocado pulp, fresh avocado, seasoned avocado pulp, and HPP (High Pressure Processing).