On your marks, get your cars, go!
When it comes to a need for speed, Opal’s up for the challenge!
On your marks, get your cars, go!
When it comes to a need for speed, Opal’s up for the challenge.
The brief was ambitious: create eight life-like, vibrant vehicles out of recyclable cardboard, that were robust enough for the drivers to jump into, and then sprint to the finish line.
Working with marketing agency Brandstand, Opal’s Specialty Packaging team in Auckland delivered the concept, design and finished the vehicles in less than 10 days. Using Opal’s digital printer, they were able to deliver a high quality, almost photogenic print for each of the vehicles.
A lot of consideration was put into ensuing the vehicles were tough enough to withstand the race. Opal’s Specialty Packaging team worked through how the drivers would physically get in to the vehicles, hold them, and race them on the field.
Dedicated to ensuring the design could stand up to race conditions, the Specialty Packaging team even simulated races around Opal’s carpark to test their prototypes.
Global car giant GWM and the One New Zealand Warriors were delighted with the half time promotional race activation, which was created to showcase their new partnership and GWM’s range of SUVs, Utes and EVs.
To find out more about Opal Specialty Packaging’s creative range of products or to make an enquiry, click here.
Tag: Design
Creating a recyclable alternative to plastic bags
Opal has invested in high-tech brown paper bag technology to produce retail paper bags at our Opal Bag Solutions site in Thomastown, Victoria. Opal’s paper bags are 100 per cent Australian made and are created from at least 70 per cent recycled paper.
Cadbury Favourites’ Shippers White to Brown Transition
Mondelez worked with Opal to produce a brown board packaging solution for its Cadbury Favourites shippers without compromising the brand’s shelf presence. The switch provided notable savings in packaging costs, while also improving lead times through local sourcing.
Opal and JBS Australia win WorldStar global packaging award
Opal and JBS Australia are delighted to have won a 2023 WorldStar global packaging award in the transit category for their innovative corrugated cardboard dunnage solution.
The dunnage was previously awarded Gold in both the Sustainable Packaging Design of the Year Industrial sub-category and Outside of the Box Design of the Year at the Australasian Packaging Innovation & Design Awards in 2022.
Sapporo “Refined by Rebellion” campaign
Understanding the importance Sapporo placed on brand and identity, Opal’s print capabilities aligned to support Sapporo’s rich history. The design incorporated culturally significant and eye-catching Japanese iconography in the form of Manga artwork on the carton itself—the first time Manga has been used on a beer carton.
Opal show off carton art on ABC’s Landline
ABC’s national agricultural program, Landline featured a segment on Opal Rocklea and the artwork on fresh produce cartons.
Opal wins Gold and Silver at PIDA 2022
Opal has won two Gold and two Silver awards at The Australasian Packaging Innovation & Designs Awards (PIDA) 2022!
Opal announced as finalist for five PIDA awards
The Australasian Packaging Innovation & Design Awards (PIDAs) finalists across 12 categories have been announced! Opal has been recognised as a finalist for three Opal produced products across four categories.
Creating an Australian made 100 per cent recycled wine box
Partnering with Dan Murphy’s for their new wine delivery subscription service, Dan Picked, the team at Opal has designed and created an innovative and robust Australian made, 100 per cent recycled and recyclable wine box.
Visit Opal at AUSPACK 2022
Opal showcased a range of innovative and sustainable packaging solutions and technologies at this year’s AUSPACK 2022.