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Opal show off carton art on ABC’s Landline

ABC’s national agricultural program, Landline featured a segment on Opal Rocklea and the artwork on fresh produce cartons.

As part of ABC’s Art Week, Landline did a segment on the eye-catching artwork of fruit and vegetable cartons and the stories they tell about the produce and farmers.

Scott Carmichael, National Maintenance Manager-Depots at Opal, was interviewed as part of the episode and spoke about loving the work he does. “Every box has a story and a use and a product to go in it whether that be mangoes, pineapples, avocados, beans,” he says.

Susan Erener, Graphic Designer at Opal, was interviewed about the illustrations and pictures for fruit and vegetable cartons and how they come to life.

Susan has been working as a graphic designer for more than 11 years and loves working with flexo printing that uses rubber plates.

Susan spoke about the palletisation of designs for cartons when they are stacked on top of each other and how the design flows on. “When you’re looking at them from a distance, it’s absolutely beautiful, and farmers really like that because it’s being creative in a different way,” she says.

You can watch the Opal segment on Facebook here: https://www.facebook.com/LandlineABC/videos/759393305394196/…

Or watch the full Landline episode on ABC iView here: https://iview.abc.net.au/video/RF2204Q026S00