On your marks, get your cars, go!
When it comes to a need for speed, Opal’s up for the challenge!
Opal is an innovative and solutions led paper and packaging group striving for excellence in everything we do. A member of NIPPON PAPER GROUP, Opal has operations in Australia and New Zealand, making us one of Australasia’s leading packaging companies.
Learn moreOpal works in partnership with our customers to deliver innovative packaging solutions and eye-catching displays, as well as copy and printing papers that you can rely on.
Learn moreOpal is one of the leading packaging and paper manufacturing groups in Australia and New Zealand.
Learn moreAt Opal we are focused on targeting a number of areas to secure our success in the future. These include partnering with our customers, delivering innovative solutions and leveraging research and technology.
Learn moreAt Opal our high quality, innovative products are used every day all over Australia and New Zealand. We are committed to a circular economy approach through recycling, and procuring wood fibre from responsibly managed sources.
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The brief was ambitious: create eight life-like, vibrant vehicles out of recyclable cardboard, that were robust enough for the drivers to jump into, and then sprint to the finish line.
Working with marketing agency Brandstand, Opal’s Specialty Packaging team in Auckland delivered the concept, design and finished the vehicles in less than 10 days. Using Opal’s digital printer, they were able to deliver a high quality, almost photogenic print for each of the vehicles.
A lot of consideration was put into ensuing the vehicles were tough enough to withstand the race. Opal’s Specialty Packaging team worked through how the drivers would physically get in to the vehicles, hold them, and race them on the field.
Dedicated to ensuring the design could stand up to race conditions, the Specialty Packaging team even simulated races around Opal’s carpark to test their prototypes.
Global car giant GWM and the One New Zealand Warriors were delighted with the half time promotional race activation, which was created to showcase their new partnership and GWM’s range of SUVs, Utes and EVs.
To find out more about Opal Specialty Packaging’s creative range of products or to make an enquiry, click here.
When it comes to a need for speed, Opal’s up for the challenge!
Congratulations to Opal’s Specialty Packaging team, who won four Shop! ANZ 2021 Retail Marketing Awards.
Opal in partnership with Ferrero Australia and The Mix Agency, has received 2 Gold and 1 Silver at the Shop! ANZ 2020 Retail Marketing Awards.
Opal in partnership with Ferrero Australia and The Mix Agency, has received 2 Gold and 1 Silver at the Shop! ANZ 2020 Retail Marketing Awards.
Opal and Ferrero Australia have teamed up to deliver a suite of amazing POS displays for Easter. From the elegant Rocher displays with striking blue accents to the fun Kinder Basket displays, these units make it easy to find your gift this Easter.